Webinar recording · Europe & Middle East · With Google

A traffic product you can take to your clients

Recorded live with Google for consultancies, integrators and partners across Europe and the Middle East. Google Maps Roads Management Insights (RMI) measures how a city's roads actually perform. TraffiCure is the finished product on top of it: ranked junctions, a diagnosis for each, and proof that a fix worked. No new cameras, sensors or hardware tender needed first. Tell us where to send it and the recording lands in your inbox.

Recorded17 September 2026
RuntimeAbout 60 minutes
WatchOn demand · FreeWith Google Maps Platform
Speakers
Umang Saraf Umang Saraf Founder, TraffiCure Lepton Software Victor Bonthoux Victor Bonthoux Senior Territory Manager EMEA, Google Maps Google
Free · No cost

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Why it is worth an hour

01

A product, not a data feed

Google Maps RMI is the measurement layer. TraffiCure is the finished application on top of it, so what you take to a client is something they can open and use on day one.

02

Nothing to procure first

No new cameras, roadside sensors or civil works needed to start. That removes the hardware tender that normally sits between your client and a signed project.

03

Deployed and referenceable

Running today with city partners in India, including Pune City Police. Real deployments you can point a prospect at, not a pilot deck.

04

A commercial model that fits yours

Resell it, deliver it inside a larger programme, or bring us in on a bid. We will be direct about pricing, support and what a first deployment actually takes.

Who's speaking

Umang Saraf

Umang Saraf

Founder, TraffiCure Lepton Software

A live walkthrough of the product you would be taking to your clients: ranking junctions by lost time, diagnosing each one, simulating closures and new infrastructure, and measuring whether an intervention worked.

Victor Bonthoux

Victor Bonthoux

Senior Territory Manager EMEA, Google Maps Google

Introduces Roads Management Insights (RMI): what it measures, how the data is collected, and how it is licensed and delivered across Europe and the Middle East.

The hour, mapped out

  1. 01

    RMI, and how it is delivered in your region

    15 min
    Victor Bonthoux, Google Maps

    What Google Maps Roads Management Insights measures, where the data comes from, and how it is licensed and made available across Europe and the Middle East.

  2. 02

    TraffiCure, live

    25 min
    Umang Saraf, TraffiCure

    The product itself, running on real city roads. Rank the junctions losing the most time, diagnose why each one fails, simulate a closure or a new flyover before it is built, and measure whether an intervention worked.

  3. 03

    Working with us

    10 min
    Umang Saraf, TraffiCure

    How partners engage: reselling, delivering TraffiCure inside a wider programme, or bringing us into a bid. What we provide, what stays yours, and what a first deployment takes.

  4. 04

    Q&A

    10 min
    The full panel

    Questions on the data, the product, the commercial model, and taking it to your own clients.

Who should attend

Built for the firms who sell to, advise, or deliver for the public sector across Europe and the Middle East.

Watch the full session

Recorded 17 September 2026 with Google Maps Platform. About 60 minutes, free, and the link is emailed the moment you ask.